Uber is hyper-capitalist? Welcome to capitalism, where have you been?

According to Salon, Uber is hyper-capitalist and must be stopped. Frankly I’m a bit annoyed with anything aggressive being labeled hyper-capitalist. Garment factory collapses in Bangladesh, that’s capitalist. The Triangle Shirtwaist Factory fire, that’s capitalist. Blowing up your fertiliser plant, that’s capitalist. Someone headhunting your employees? That’s hyper all of a sudden.

So SLOG, Uber’s recruitment drive, employs private contractors, disposable burner mobiles and fake identities to pick up lifts from Lyft, chat up their drivers. This results in some cancelled rides, but the purpose of the service is to pick up rides rapidly. A quick cancel ends in a quick new fare, the direct costs to Lyft are probably lower than other more common recruitment methods.

This isn’t hyper-capitalist, this is headhunting. If this was happening on LinkedIn to consultants nobody would bat an eyelid. The time taken out to interview and flirt with new potential employers isn’t seen as hyper-capitalist, just normal capitalist. I think there’s classism here too, that taxi drivers would be tricked into moving to Uber, but that consultants headhunted know what’s what.

Uber is also seen as hyper-capitalist because it’s subverting regulations. In Germany it’s just ignoring court rulings and running on venture capital. You mean….a capitalist firm…is ignoring regulations?! Colour me shocked. There are serious concerns about driver licensing and public safety, but none of this makes it hyper-capitalist. Just…normal.

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