The 100 year old Daily Mail Business Model: “The British People relish a good hero and a good hate.”

So said Alfred Charles William Harmsworth, 1st Viscount Northcliffe, founder of The Daily Mail and Newspaper magnate extrodinaire over 100 years ago.

Plus ça change.

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10 thoughts on “The 100 year old Daily Mail Business Model: “The British People relish a good hero and a good hate.”

  1. Sounds really interesting, I might have to check it out. I know Fergusson comes in for a bit of stick from some British imperial historians, but the mass media aspect seems like an interesting perspective.

    1. The media aspect is relly quite brief in the book, that isn’t fergusson’s focus.

      Fergusson, and I’ve attended many lectures of his, is a little too keen on institutional transfer as his answer for why the British Empire was so good. He certainly has a point, but he seriously underemphasises many other factors.

      He also overeggs how much better the Brits were than the others. But that is for another day.

      He is a very good speaker however, and I can see why he popular.

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